NEWS & PRESS
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“Though Samuelsson now enjoys celebrity status as a James Beard award winner and through appearances on Iron Chef and Chopped, he was born amid poverty and civil war in Ethiopia. Through the help of his adoptive Swedish parents, Samuelsson immigrated to the U.S. and built a career in restaurants, in part by blending the flavors of his diverse cultural influences — a combination that has enticed even President Barack Obama.”
“Chef Marcus Samuelsson heads to Queens, NY, on the fourth episode of No Passport Required. Inside New York’s largest and most diverse borough, Samuelsson spends time talking with cooks, restaurateurs, and others from the Indo-Guyanese community, learning how they identify with all of the different parts of their culture and uphold it through dance, sports, and — of course — food.”
"For the series, Samuelsson traveled to six U.S. cities on a discovery tour but the restaurants weren’t necessarily the focus; he was after the immigrant culture expressed through their food scene. In New York, he explored the Indo-Guyanese community in the borough of Queens, in Miami, the Haitian community, in New Orleans, Vietnamese, in the Detroit area, the Arab community, the Mexican community in Chicago and in Washington D.C., the culture of the country of his birth, Ethiopia."
"The design echoes the restaurant’s roots. It’s the second outpost of Harlem-based restaurant Red Rooster by chef Marcus Samuelsson, and an homage to soul food with a menu packed full of African-American dishes that originated from the deep south of the United States in the Sixties, with influences from Samuelsson’s Swedish and Ethiopian roots. Music is also at the heart of Red Rooster’s identity, and live sets are played here almost every night."
"For Marcus Samuelsson, it means doing what he's done before. When the Food Network chef opened his restaurant Red Rooster in Harlem in 2010, some called him crazy, imagining that Manhattan diners wouldn't venture there, even for a superstar who served the Obamas’ first state dinner."
"Hosted by Harlem EatUp! co-founder and Red Rooster Executive Chef Marcus Samuelsson, the highly anticipated soiree took place on the restaurant's basement level at Ginny’s Supper Club and hosted a slew of important guests to pay homage to two of Harlem’s finest: legend couturier Dapper Dan and multi-faceted media personality Bevy Smith."
"Celebrity chef Marcus Samuelsson shared an original, seasonal salad recipe on "Good Morning America" today.
This recipe from the head chef of Red Rooster in New York City's Harlem neighborhood features deliciously complex flavors, and makes for the perfect healthy springtime lunch or dinner."
"I was born into improper nutrition in Ethiopia. For my first couple of years, I didn’t get what I needed. We were extremely poor. We didn’t have enough milk, enough food. At 2½ years old, I weighed just 22 lb. It affects you."
CONDÉ NAST TRAVELER
"Nothing about superstar chef Marcus Samuelsson's first London restaurant is understated. The man who cooked for the Obamas at the White House is bringing flash, irreverent style straight from his Harlem HQ to just-launched Red Rooster, in the basement of Shoreditch's hip new Curtain hotel..."
"Marcus Samuelsson knows the secret to satisfying a President: short ribs, sweet potatoes, spicy beans and a playlist featuring Run DMC, Sting, Nas and Amy Winehouse. The 46-year-old Swedish-Ethiopian chef has cooked for Barack Obama “many times”, from the President’s first state dinner at the White House in 2009 to when Obama chose Samuelsson’s Harlem restaurant Red Rooster as the venue for a fundraiser in 2011"
"Red Rooster became a hit in Harlem thanks to chef Marcus Samuelsson’s take on Southern comfort food—and became internationally famous because former President Barack Obama was a huge fan. He even held a fundraiser there. Today, the first foreign outpost of Red Rooster opens at the new Curtain Hotel in London’s hip Shoreditch neighborhood. "
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TRAVEL & LEISURE
"Over the past 25 years, chef Marcus Samuelsson has crafted a culinary empire. With nearly a dozen restaurants spread throughout North America and Europe, the award-winning chef is proving to be the king of comfort food."
NEW YORK TIMES
"You can now explore Harlem with the chef Marcus Samuelsson. He narrates a tour on a new app created by Detour, a company that specializes in walking tours. Some of the highlights on the Harlem tour are Make My Cake, Sylvia’s restaurant and Mr. Samuelsson’s own Streetbird Rotisserie: Savoring Harlem Detour, $4.99 in the App Store and Google Play."
CBS: New York for Harlem EatUp! Festival
"Among the highlights are Dine In Harlem – a multi-room dinner party experience featuring the community’s hottest restaurant and chefs, and The Harlem Stroll, where food, art and culture can be found in the most striking parks in Harlem."
" Discover African fare from Safari Restaurant, Caribbean from LoLo's Seafood Shack, Ethiopian at Zoma and Indian at Chaiwali. Of course, there's plenty of fried chicken, pizza and burgers to boot."
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"That dinner went on to be known as The Meal That Never Was. Red Rooster, Chef Marcus Samuelsson's ode to comfort food in Central Harlem, is cooking up a tasty memorial to Dr. King, with a menu inspired by The Meal That Never Was."
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LOS ANGELES TIMES
"You’ve probably heard of Samuelsson already: his rise to culinary fame at the New York restaurant Aquavit in his early 20s, his appearances on food television, his cooking for President Obama, his cookbooks and memoir, and his remarkable journey from Ethiopia to Sweden and now to Harlem, where he’s lived for almost a dozen years...."